Video Examples

Sales Videos

Your sales video is the first thing potential clients see and tells them what problems your course solves. This is where you tell your story to connect with your audience and address any objections they may have.

Attention spans are short, so it's best to keep it under 3 minutes. Be clear, concise, compelling, and confident.

Lesson Videos

Lesson videos are all about content. This is the primary means of helping your clients master what you know.

This is not a place to add tons of popups and stock video just for flare. People watching your lessons have already purchased your course--they're sold on it. Popups, full-screen text overlays, and slides should only be leveraged where they legitimately add value to the client in helping you deliver your content.

Ad Videos

Ad videos are what you see on Facebook, Instagram, and YouTube. If we have time, we'll shoot these in-studio; however, these are great to shoot with an "at-home", impromptu feel as well. Raitis will give you some great game day coaching on these.

Summary Video

Tie a bow on things and congratulate your students on completing your course! This is a great place to direct them to other ways you can add value and they can keep learning.

Retargeting Ad Video

Retargeting ads are just what they sound like - a way to reach back out to leads who have visited your sales page but not purchased. Often times it take 5-7 "touch points" before someone makes a purchase. Stay persistent and follow up with warm leads.

Webinar Ad Video

Webinars are a great lead generation tool where potential students can get to know you. Creating a video on the sign up page increases the likelihood that they will opt in. 

Webinar 'Thank You' Video

Webinars are a great lead generation tool where potential students can get to know you. Much like the opt-in video, this "Thank You" video continues to build a relationship with your leads and can encourage people to check out other services you offer prior to watching.